Who: Brakes UK

What: One-page advert in Brakes’ biannual print publication to customers and suppliers Brand News, sharing Brakes UK aims to use only cage-free eggs for its whole egg and liquid egg products by 2025

Why: To promote Brakes’ CSR goals and share this recent commitment, enhancing Brakes’ position as a market leader

How: Defining the topic and angle, writing copy and working with an in-house designer on the concept and artwork.  Objectives with this piece were to keep it bold, simple and lively