Who: Radio Times (print)
What: Competition in the renowned Christmas double issue
Why: As one of the activities in the bumper issue, centred around families; designed to engage, delight and entertain
How: Insight (and experience) tells us that families go through the issue and highlight everything they want to watch. To add to the fun, we included little cat icons for people to find.
Space is at an absolute premium, so copy is concise and further terms and conditions run up the right-hand side of the page. As with the Big Picture Quiz this is a regular feature in the Christmas issue. Due to the demographic of Radio Times magazine readers the postal entry point must always be clear, as many entrants will prefer this method of communication.
Hidden Cat, Christmas 2013 (full PDF)