30th birthday piece, September 2014

This piece featured in the Prima Baby & Pregnancy October 2014 issue as part of the larger campaign by Philips AVENT for their 30th birthday, with a theme of ‘Brilliantly British’.  Style guidelines were clear in order for copy to align with the overall campaign, which celebrated Philips AVENT as a brand with strong links to Britain, supportive of British mums and British manufacturing.   .

Prima Baby & Pregnancy/Philips AVENT, October 2014 (full PDF)