Brand News: one world, one Brakes

Who: Brakes UK

What: One-page advert in biannual print publication to customers and suppliers Brand News, sharing Brakes UK’s CSR approach with supporting examples to demonstrate its commitment

Why: To promote Brakes’ CSR proposition, supporting Brakes’ position as a market leader that embraces its social responsibilities

How: Taking representative examples, writing copy and working with an in-house designer on the concept and artwork.  Objectives with this piece were to keep it clean and clear, with section headlines allowing readers to see key points even when scanning

Brand News_NOV17 Comms_PRINT V2 Dec 17

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