Who: Brakes UK

What: Full page advert in The Caterer’s Shine Awards pull-out (print), October 2016

Why: Brakes sponsored the Innovator of the Year award; the concept for this piece was to draw parallel themes and highlight Brakes’ own innovative work in new product development

How: Defining the topic and our angle, writing copy and working with an in-house designer on the concept and artwork.  Objectives with this piece were an elegant simplicity in style, rich imagery clearly showing an innovative product, and to match the bronze/gold/black colour scheme of the Shine Awards branding