Kurio & The LEGO® Movie competition, RadioTimes.com


Kurio/LEGO® movie competition

Kurio/LEGO® movie competition

Who: RadioTimes.com

What: Competition, February 2014

Why: As part of a PR campaign for The LEGO® Movie; to drive traffic to the site

How: With a great prize, a short article on the Radio Times website and promotion on social media

In keeping with the target audience of families with relatively young children the tone is light and engaging, with a clear breakdown of the prize package.


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