Kurio & The LEGO® Movie competition, RadioTimes.com

 

Kurio/LEGO® movie competition

Kurio/LEGO® movie competition

Who: RadioTimes.com

What: Competition, February 2014

Why: As part of a PR campaign for The LEGO® Movie; to drive traffic to the site

How: With a great prize, a short article on the Radio Times website and promotion on social media

In keeping with the target audience of families with relatively young children the tone is light and engaging, with a clear breakdown of the prize package.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s