One-page advertorial for biannual print magazine Brand News.
One-page advert for Brakes’ biannual print publication, Brand News.
Full page in The Caterer’s Shine Awards pull-out.
This advertorial ran in the August 2014 issue of Prima Baby & Pregnancy as part of a regular campaign introducing the Bepanthen Stretch Mark Cream. Aimed at new mums, the brief called for copy that was reassuring and understanding, authoritative on its subject matter whilst remaining friendly. Prima Baby & Pregnancy/Bepanthen, August 2014 (full PDF)
This piece featured in the Prima Baby & Pregnancy October 2014 issue as part of the larger campaign by Philips AVENT for their 30th birthday, with a theme of ‘Brilliantly British’. Style guidelines were clear in order for copy to align with the overall campaign, which celebrated Philips AVENT as a brand with strong links to Britain, supportive…