Brakes UK: Meals & More newsletter

Who: Brakes UK /  Meals & More

What: A short newsletter/update on the charitable Meals & More initiative.  A5 leaflet (A4 folded down in print) with a lunchbox theme, shared as both a printed and PDF document.

Why: To introduce Meals & More to new audiences, including an update and recent successes to those already familiar with the programme.  Used as a short summary for a business/industry forum.

How: Taking a lunchbox as the artwork concept, dividing the content into sections, to guide the reader and provide a succinct overview.  Once concept and copy is defined, working with external graphic designers on the artwork, keeping to in-house styles and working towards a bright, simple, accessible finished piece.

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