Who: Birds Eye (FMCG brand)
What: Website content including recipes, meal inspiration and cooking tips
Why: To provide useful content for Birds Eye customers and target top ranking positions for relevant search terms in Google; emphasising Birds Eye’s benefits and relevancy to users
How: Researching relevant search terms and keywords, responding to briefs for content creation targeting these terms (e.g. “crispy chicken recipes”) and creating online editorial pieces for the Birds Eye website
Olivia Thomson 