Birds Eye: Recipes, inspiration & tips

Who: Birds Eye (FMCG brand)

What: Website content including recipes, meal inspiration and cooking tips

Why: To provide useful content for Birds Eye customers and target top ranking positions for relevant search terms in Google; emphasising Birds Eye’s benefits and relevancy to users

How: Researching relevant search terms and keywords, responding to briefs for content creation targeting these terms (e.g. “crispy chicken recipes”) and creating online editorial pieces for the Birds Eye website

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