Next: IOU Mum

Who: Next (fashion, home and beauty retailer)

What: Digital content campaign for Mother’s Day 2019

Why: To emphasise the position of Next as a family brand, promoting their offering for Mother’s Day gifts; to support wider brand activity around this even. To create newsworthy content, generate press coverage and drive traffic to the Next website

How: Conducting a survey looking at behaviour, values and memories around the mother-child relationship, from perspectives of both daughters and mothers. Analysing the results, defining newsworthy angles, creating onsite content and assets for offsite distribution (including design collaboration). PR and digital outreach efforts secured coverage in national, regional and niche press

Screen Shot 2019-11-10 at 18.02.58Screen Shot 2019-11-10 at 18.03.21Screen Shot 2019-11-10 at 18.03.54

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