Who: NIOXIN (hair care/hair thinning brand)

What: Advice and guidance hub around caring for thin hair

Why: To provide useful content for prospective and existing NIOXIN customers and target top ranking positions for relevant search terms in Google; emphasising NIOXIN’s expertise and relevancy to users

How: Assessing the nature and performance of existing website content; combining this analysis with relevant search terms and developing a hub proposal for haircare content. Creating online editorial, listicles and image-based pieces for the NIOXIN website (including image research)