Who: Lonely Planet Traveller, LateRooms.com

What: Advertorial on France, January 2015

Why:  To position LateRooms.com as the authority for accommodation catering to all needs – no matter what you’re travelling to France for

How: The advertorial covers a few themes of popular activities in France (including going skiing, a requirement of the brief) that relate well to the regions the specified hotels from the brief are located in