Kurio/LEGO® movie competition
Who: RadioTimes.com
What: Competition, February 2014
Why: As part of a PR campaign for The LEGO® Movie; to drive traffic to the site
How: With a great prize, a short article on the Radio Times website and promotion on social media
In keeping with the target audience of families with relatively young children the tone is light and engaging, with a clear breakdown of the prize package.
Olivia Thomson 