What: Editorial article
Why: To drive traffic to Smart-Pig’s website and increase time spent there by users; to increase affection and trust for the brand and reinforce the brand’s relevance to students.
How: An irreverent look at some of the options available to students to fill their summer – going beyond the obvious answers of European party holidays, local pub job, or relaxing for the entire duration.
The Smart-Pig tone of voice is informal and humorous whilst maintaining authority. It speaks from a position of experience while acknowledging the realities of being a student and does not seek to chide or criticise, but to offer practical (if sometimes tongue-in-cheek) advice. Go to article