PDF of magazine page

Bepanthen advertorial, Prima Baby & Pregnancy

This advertorial ran in the August 2014 issue of Prima Baby & Pregnancy as part of a regular campaign introducing the Bepanthen Stretch Mark Cream.  Aimed at new mums, the brief called for copy that was reassuring and understanding, authoritative on its subject matter whilst remaining friendly. Prima Baby & Pregnancy/Bepanthen, August 2014 (full PDF)